When you’re a creative in business, it can be tempting to assume your work speaks for itself. Your images are awesome, your products are outstanding, and your words move people. If you build it he will come, right? Not necessarily. It doesn’t matter how amazing your creations are if insufficient people know who you are and what you do, if nobody enters your store or finds your web page and even worse, you don’t make any sales. The more people who know about you and what you do, the greater the number of sales you will make. Yep, we are talking about marketing.