Customer retention, or repeat custom, depending on your business, can be hard work. From recommendations to make your prices more competitive, to giving away free stuff, there is a load of information we can access that will tell us how to keep your customers.
Most of the information given, while providing practical solutions and actions for you to take, often misses one vital ingredient. People like to feel special, to be acknowledged or recognised, and to be listened to. Giving a free gift, or lowering prices is okay and appears to tick off the items mentioned, however both, along with